Description
Research and design the transition of a multi-product ecosystem into a single unified platform.
Key Steps
- User research and journey maps
- Business and competition analysis
- Customer interviews and test sessions
- Information architecture design
- Language design (naming convention)
- Wire-frames
- Prototypes
- Hi-fidelity concepts and UI systems
Process
This is a project where I wanted to avoid the ‘analyses/paralyses’ syndrome. As an SME of our product ecosystem, I started by researching and auditing our information architecture across the various products and designing a new navigation system that both helps the user navigate the system and adds business growth opportunities directly within the platform.
Running prototype tests with customers provided insights for several iterations.
The final, high-fidelity design was created for presentation purposes and as the base for a new, bespoke UI library system.
Outcome
