Hello, I am…

Full-stack lead designer, system thinker, product R&D. Volunteer, Board advisor, dad, musician and a photographer.

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Professional Experience

Full-stack experience

Pattern recognition, efficiency seeking, aesthetics balancing, system thinking, empathy driven are some of the values that drive my career journey and skillsets.

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Experience landscape auditing, UX research, strategy development, internal resources and systems planning.

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Information architecture, logical flow, interaction patterns, integrations, up/cross selling, innovative pathways, team structure, processes and tools.

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Brand & Web

Brand strategy and identity, tone-of-voice and user journey from website awareness, product onboarding, UX to customer support.

Multidisciplinary Design Strategist

I’m a UX and product design lead with 20+ years crafting digital experiences that connect users and brands. My background spans startups to established businesses, blending strategy, interface design, and brand storytelling to solve complex problems with simple, intuitive solutions.

Whether I’m mapping user journeys, refining design systems, or shaping a brand’s digital presence, I bring a hands-on, end-to-end approach to design that delivers both function and personality.

End to end user experience audit
End-to-end design and cx audit

Hands-on

Case studies and portfolio

Hobbies

Life beyond work

Exploration

Exploring nature on two wheels.

Music

A passion since 1976.

Storm at Bondi Beach

Photography

For quiet time and inspiration.